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Personal Branding for Job Seekers
Video of Presentation on the Gift of GAB (Goals, Attitude, Behavior) for Job Seekers
Personal Branding for Job Seekers
What do you want to be famous for?
That’s the question I ask job seekers when we talk about personal branding — not to be the next Lady Gaga or Kim Kardashian, but what is it, you want interviewers to say about you when you have left the room
In this video, I share the powerful — and practical — framework I call the Gift of GAB:
Goals. Attitude. Behavior.
It’s about showing up with clarity, energy, and intention — and yes, maybe a well-timed compliment and a smile.
KEY TAKEAWAY on Personal Branding for Job Seekers
Your resume might get you in the door, but your brand is what gets you hired. And your brand? That’s what people say about you when you leave the room.
In this video, you’ll learn:
- Why your brand isn’t your title — it’s your reputation
- How to connect emotionally, not just logically (think ET moment, not Excel spreadsheet)
- Why you should stop attending “networking meetings” (hint: it’s a business development call)
- The CHAPS strategy — 5 micro-goals that’ll make you feel better and be more memorable:
- Compliment someone
- Hear “thank you”
- Address people by name
- Positivity in your words
- Smile (or better yet, make someone else smile)
We’ll even tackle the big scary myth of ageism with a 3-part plan to ACE it:
- Add value
- Stay Contemporary
- Show Energy (even if it’s just in your brain, not your knees!)
Oh, and there’s a leprechaun. And a Prius driver named Bob. And a reason why spending six days a year in the Starbucks drive-thru might be a branding lesson in disguise.

