How to Create a Clear Business Vision: What do you want to be famous for?

Adding humor to your speech - pondering on it

Written by Conor Cunneen

Published November 13, 2019

Leadership Speaker Chicago on the power of ‘What do I want to be famous for?”


As a Chicago based Leadership and Employee Engagement speaker to Healthcare, Manufacturing and Corporate clients, I’ve spent many years exploring the importance of clear Goals and Vision with a lot of very smart people.

Developing clear vision is not an easy exercise, but I now boil this exercise down to one “simple” question –

“What do I want to be famous for?”  

I don’t mean

I don’t mean famous as in TV / Media fame but “What do I want to be famous for with my work colleagues / customers / stakeholders?”

You need to have a clear idea – which takes time – to know what you want your customers / clients to say about  you. If you can define that, you now have to set in place the actions and activities that will get your customers and clients saying what you want them to say. It won’t happen overnight!

Positive Upbeat Attributes

I’m presuming you want them to make positive, upbeat, complimentary comments about your behavior and work practices – comments that suggest they appreciate your efforts and that they look forward to you being on their team for the next project.  

Are you famous for being collaborative, proactive, innovative, compassionate, trustworthy, a go getter, someone who can be relied on, who keeps their promises and commitments? 


What is the Headline?

In crafting your answer to “What do I want to be famous for?” – envision the end of year conference when you win employee of the year or you are profiled in the industry magazine. What is the headline? 

You almost certainly will answer with positive qualities and attributes. The challenge for you is to live those qualities, but the first step is to ask and answer the question – “What do I want to be famous for?” Try it. 

Learn more about IrishmanSpeaks whose mission in life is to Improve People, Performance & Productivity – with a SMILE

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