Keynote: Leadership Lessons from McDonald’s, Starbucks, Ford Turnarounds


Chicago Leadership and Brand Speaker on McDonald’s Turnaround and Strategy

“Sound business practices wrapped in Irish wit.  Conor Cunneen’s delivery may be from the Emerald Isle but his message is as practical in today’s business environment as if delivered from Wall Street itself (just a lot less stuffy!).


It is not so long ago that three icons of American business – McDonald’s, Starbucks and Ford Motor Corporation were deemed by many observers to have their best years behind them.

Thanks to inspired leadership and good management, each company has performed a superb turnaround that provides leadership lessons for everyone, irrespective of the size of business.

In this powerful program with Conor Cunneen former VP Marketing Unilever and Fellow of the Marketing Institute of Ireland, you will learn the power of

  •  Clear and Compelling Vision
  • Restroom Marketing
  • Genchi Genbutsu (a Toyota concept that means Go to the Source and Learn)
  • Innovation (and that it does not have to be ground breaking)
  • The Brand Experience
  • Social Media (Boring, stodgy Ford (not) does a great job with social media
  • Talent Management and Bench Strength

Given that Conor Cunneen is a Chicago Humorous Speaker of the Year who knows how to provide Business Substance with Humor, you can be sure that this is not your ordinary keynote or workshop on Leadership.


Chicago Leadership and Brand Speaker on McDonald’s Turnaround and Strategy

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