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personal branding

All Black Sonny Bill Williams Proves Behavior Creates Your Personal Brand

Sonny Bill Williams at 6’ 4” and 238 lbs is a brute of a man. He is a heavyweight boxer and as of last Saturday a member of the triumphant All Blacks (New Zealand) World Cup rugby team. He is also it seems a genuinely good guy.

When 14 year old Charlie Lines attempted to join his World Cup heroes as they did their lap of honor at Twickenham on Saturday, the young kid was unceremoniously dumped by a security steward. What happened next is simply wonderful and proof positive that your Behavior Creates Your Brand.

Ah, He’s Just a Big Softie!

After watching that video, you’re probably thinking this guy is really just a softie! Well, think away, my friends, but this video demonstrates his ability to dish it out. The guy is a beast on the rugby field.

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Laugh and Learn at how your Behavior Creates Your Personal Brand

Job Seekinging Boomers. What Brand does your Recruiter See?

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When I ask a room of Boomers in Job Search, “Have you been interviewed by someone who could be your son or daughter?” the question normally elicits despairing shakes of the head, pained laughter and sometimes even “You mean grand daughter!”

 For the more mature job seeker, it is a genuine frustration that initial interviews are often conducted by “kids who just don’t get it.” When I hear comments like that, I am not surprised that the younger interviewer “doesn’t get” the Boomer and what they can bring to the job.

Brutal Lesson I: There is NO point in complaining about how the job market has changed; how unfair it is or that ageism exists.  Continue reading

Your Behavior Creates Your Brand

For many people, the tangible differences between the product they sell and what competitors sell is either marginal or non-existent. The purchase decision depends on what customers THINK of the product – in other words what they consider the brand image to be. Your success in business and whether people want to work with you is also determined by your brand image.

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