Creating a Great Brand Experience with that ET Moment
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Wondering how to create a great brand experience? Speaking recently at a Healthcare conference I referenced what I referred to as the ET moment – that Emotional Transaction that occurs when you are providing not just a product but an experience.
The short video below should get you thinking about the type of Brand Experience you create. The better you and your team are at creating that Emotional Transaction, the more likely you are to wow your customers and generate repeat business.
Hope you enjoy and find useful.
Conor Cunneen is a Chicago based motivational business speaker and award winning humorist whose mission is to Improve People, Performance and Productivity.